ORCA success for AUT students

30 Aug, 2021

Advertising Creativity Team Reece O’Gorman and Connor Cully have taken second place at the Outstanding Radio Creative Awards (ORCA) for their Kiri campaign.

The ad reimagines Apple’s popular voice app Siri as Kiri; a friendly voice who won’t mangle the pronunciation of te reo Māori place names.

For anyone who has puzzled over their navigation system’s interpretation of a te reo Māori street name or place name, Kiri provides a modern Aotearoa alternative, smoothly offering travel time to Whakatāne in a way Siri couldn’t hope to emulate.

Advertising and Brand Creativity Lecturer, Matt Halliday worked with Reece and Connor on their campaign and said Connor and Reece’s campaign showed the beauty of a simple idea crafted well. “I was also blown away by the radio knowledge these two had at the recording stage. It’s a great example of how our majors can come together to create some truly great work.”

Radio and Audio Lecturer Lewis Tennant summed up the experience of working with students in their final months of university, saying “it was enjoyable working with them as a peer rather than a teacher.” The ad students worked with him to record the final product, bringing together the expertise of the broader School of Communication Studies to a great result.

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