AUT graduates off to France

19 May, 2011
 

Two AUT graduates from the School of Communication Studies have won a national competition which will now see them compete in France.

How they got there

Pip Perkins and Jennie Ko, who graduated from AUT in 2009, are both working at Auckland agency DDB Group and have recently won the opportunity to compete at the Cannes Lions International Festival of Creativity.

The pair, who became a creative team while at university, bet 26 other teams in the 2011 Fairfax Media Young Print Lions competition, annually run by Fairfax Media for young professionals at the start of their careers.

This year the category was "print" and teams comprised of an art director and copywriter who responded to a brief to create a print advertisement. 

They did it with a print advertising idea that showed Amish folk wearing Calvin Klein underwear.

The next step

Perkins and Ko will now compete in France at the end of June with only 24 hours to create and execute their campaign in the Young Lions Print Competition.

All work created during the competition is judged by the Press Lions jury and will be exhibited at the Festival.

The Gold-winning team will receive its prize on stage at the Press, Design and Cyber Lions Awards Ceremony and receive free registration and accommodation at the following year's Festival.

Perkins completed a Bachelor of Communication Studies (advertising creativity) and Ko a Graduate Diploma in Advertising Creativity.